Using industry standards to verify digital skills
More teams than ever are using industry standard measurements to level-up in digital marketing skills. Benefits include:
- Improved marketing performance
- Higher training participation
- Increased confidence in the program
- Increased productive hours
- Longer retention of skilled talent
- Validated industry certification vs. a course completion certificate
How does your team compare?
You could measure digital marketing skills by counting ‘hours’ in training, or completion of training. But how do you know if the training thoroughly and authoritatively covers required competencies in digital marketing?
Industry standard assessments measure knowledge of established digital marketing practices and verify digital marketing competencies as set by a worldwide base of industry leaders, educators, and hiring managers.
OMCP industry standards for digital marketing are derived through a combination of role delineation studies, polls of hiring managers, and are audited by a wide range of practitioners, author-experts, and educators.
Participants who test using industry standard assessments have the assurance of working towards a credential that is transferable, and is independent of any vendor, training company, or employer.
Download the process guide to see benefits of other measurement systems.
The process for team certification
Each team has their special methods, but most recommend the following three step path to level up in digital marketing, company-wide.
- Practice assessment indicates readiness for final exam or training. Vouchers for OMCA exam issued for scores over 70%
- Certification exam: A passing score on the certification exam meets the exam requirement for OMCA certification.
- Verification: With verified qualifications, staff earn OMCA status and option to test for OMCP specialist level.
For more tips and methods, Leaders at Bayer, GTB, Mediacom, and P&G share what worked for their upskill programs in this guide.
Program Pricing
What does readiness testing cost?
Initial testing for qualified groups is free.
Pricing for deeper skills testing is summarized below and is set out in more detail in this best practices and pricing guide (PDF) which shares best practices for upskilling to OMCP industry standards offered by marketing leaders at P&G, Dell, GTB, Mediacom, Bayer and others.
OMCA Practice Assessments
| Option | Pre-Purchase Access Quantity | Access at Volume Discount |
| 1: | 700 OMCA Practice Assessments for companies of 1000 or more employees | Free. Request below. |
| 2: | One OMCA Practice Assessment Individual Access | $15 each |
| 5: | Unlimited OMCA Practice Assessment Access for one year | Included with A-F below |
OMCP and OMCA Exam Packs
| Option | Pre-Purchase Access Quantity | Access at Volume Discount |
| A: | 50-1000 OMCA Standard Vouchers (one exam attempt per person) | $180 each |
| D: | 1-49 OMCA Double Session Vouchers (two attempts per person) | $290 each |
| E: | 50-1000 OMCP Exam Suite Vouchers (one exam attempt per person) | $270 each |
Most teams start with free initial testing, offer employees options for training according to results, and require a passing score on the OMCA exam by a set deadline.
These and other best practices from team leaders worldwide are included in the Team Certification Process Guide
Free Vouchers for Managers:
Team managers (qualified) will be sent some free exam vouchers as a courtesy. Test the waters, start a pilot level-up program, or evaluate incoming candidates: You can use the exam vouchers as you please.